Venture Clienting Glossary

Definition of key terms and concepts in Venture Clienting and Corporate Venturing.

A

A

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Adoption

Adoption

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Often refered to as Implementation, it is the stage after the validation and testing of a solution (Proof-of-Concept), when a solution is implemented further into the organization.

B

B

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Business Unit (BU)

Business Unit (BU)

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A department, facility or division within an organization.

C

C

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Challenge Description

Challenge Description

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A document outlining in detail the pain point, need or challenge directly from a pain point owner.

Corporate Startup Partnering (CSP)

Corporate Startup Partnering (CSP)

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Collaborative partnerships where corporations and startups co-create and develop solutions together.

Corporate Venture Building (CVB)

Corporate Venture Building (CVB)

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Initiatives by corporations to create startups or launch new business units.

Corporate Venture Capital (CVC)

Corporate Venture Capital (CVC)

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Investment of corporate funds directly in external startup companies for monetary gains.

I

I

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Implementation

Implementation

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It is the stage after the validation and testing of a solution (Proof-of-Concept), when a solution is implemented further into the organization.

L

L

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Lead

Lead

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Can be either a (1) pain point owner, (2) startup solution or (3) topic of interest that can turn into a Proof-of-Concept.

P

P

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Pain Point Owner (PPO)

Pain Point Owner (PPO)

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Owner of the pain point, challenge or need to be solved by the Venture Clienting Unit, and responsible for addressing it operationally.

Pilot

Pilot

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Often following a Proof-of-Concept, a pilot aims to further validate the concept for practicality, usability and scalability in a real-world setting. Usually includes a longer term (6+ months) and is costlier than a Proof-of-Concept.

Process Innovation

Process Innovation

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Innovation initiatives that decrease costs by making processes more efficient and/or effective.

Product Innovation

Product Innovation

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Innovation initiatives that increase revenue by improving products or add-ons.

Project

Project

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Following converting a lead, a project starts when there is a (1) specific pain point owner, (2) startup solutions on the market and (3) a specific, detailed challenge description. A project ends with a purchase order (PO) for a proof-of-concept.

Proof-of-Concept (PoC)

Proof-of-Concept (PoC)

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Initiative to prove a (technical) concept or demonstrate the feasibility of a solution. The PoC focuses on a small piece of the overall solution, making it possible to evaluate results and minimize implementation challenges. Usually takes 4-8 weeks and costs on average 20.000€.

Pull

Pull

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In a pull request, pain point owners independently approach the Venture Clienting Unit with their pain point, need or challenge.

Purchase Order (PO)

Purchase Order (PO)

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Once a commercial partnership is signed, the corporation will issue a Purchase Order (PO) to start the process of paying a supplier.

Push

Push

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In a push request, the Venture Clienting unit actively seeks out stakeholders within the organization to provide solutions for specific challenges or needs.

S

S

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Startup Scouting

Startup Scouting

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The process of discovering, analyzing, and evaluating new or existing technologies for market insights.

Startup Sourcing

Startup Sourcing

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Often refered to as Startup Scouting, it is the process of discovering, analyzing, and evaluating new or existing technologies for market insights.

V

V

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Venture Associate / PoC Manager

Venture Associate / PoC Manager

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Owner of the end-to-end operational management of projects.

Venture Clienting (VC)

Venture Clienting (VC)

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Companies that buy, use and adopt startup technologies to obtain a strategic benefit.

Venture Clienting Unit (VCU)

Venture Clienting Unit (VCU)

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A department within a corporation that provides Venture Clienting services.

Venture Manager

Venture Manager

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Portfolio owner of Venture Clienting projects across a theme, region and business units. Gathers new leads, administers Venture Clienting activities across their theme, region, business units and supports adoption.

Venture Partner

Venture Partner

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Owner or Head of Venture Clienting activities at an organization. Responsible for ensuring the Venture Clienting Unit's growth, scalability, budget and setting the strategic direction.