BMW Startup Garage + GlassDollar: Redefining Venture Clienting

For the past decade, the BMW Startup Garage has pioneered structured startup collaboration, coining the term Venture Clienting. With hundreds of startup solutions tested and dozens integrated into BMW Group's operations, they have paved the way for numerous corporations across industries to adopt the same model. Now the BMW Startup Garage is ready to take it to the next level, continuing to lead the way.

Enter GlassDollar—the trusted partner for the most advanced hashtag#VentureClienting teams.

• Informed by over 1000 PoCs facilitated by our Innovation Team as a Service, our Venture Clienting OS has become the backbone of scaled startup partnering operations.
• Expanding the capacity of central innovation teams, by giving Business Units across the organisation the ability to innovate with startups, while leveraging synergies.
• That reduced PoC costs by over 50%, and still allows innovation teams to systematically measure impact — even in tough economic climates, that is what helps corporations confidently expand innovation budgets.

Together, BMW Group and GlassDollar are pushing the boundaries of startup collaboration and once more challenging the status quo—unlocking more opportunities for startups to bring cutting-edge solutions to BMW Group and redefining how corporations drive innovation.

And this is just the beginning. Stay tuned for what’s next!

You have an innovation BMW Group has to know about? Get in touch with us!