Benchmarking

Is Your Startup Partnering Program Set Up For Impact?

Benchmark your innovation team’s startup partnering setup against 70+ leading corporates - across strategy, process, and performance.

Take a 2-minute quiz

Trusted by the world’s most advanced innovation teams.

What We Learned from
+70 Innovation Teams

Real insights from the startup collaboration space.
1
Most units are still early stage
49% of corporate innovation units are still in the “Starter” phase with startup partnering, running fewer than 5 PoCs per year without formal processes, budgets, or dedicated teams.
2
Tools enable teams to scale their activities
As units scale past 5-10 projects, general tools break down. Dedicated venture clienting platforms are critical to managing sourcing, stakeholder engagement, and tracking.
3
Business Unit engagement is a game-changer
The most mature VCL units don’t just involve BUs 
- they empower them. When business units lead challenge definition and own outcomes, adoption and impact increase significantly.
4
Impact Tracking defines leaders
Mature units systematically measure outcomes 
like Time to PoC, adoption rate, and cost savings 
- using this data to secure leadership support 
and expand their mandate.

Your Journey Starts Here

1
Take our 2-minute quiz
Answer a short quiz to 
instantly discover your startups partnering maturity level across 6 key dimensions.
2
Get expert feedback
Schedule a free call with our team to review your results 
and identify your biggest opportunities for improvement.
3
Run an in-depth benchmark
Partner with us to run a full internal benchmark across teams, processes, and tools - and unlock clear next steps for scaling impact.
Take the quiz

Take the 2-minute quiz to discover your maturity

Get instant results - and see how you stack up against industry peers.
Book a call to discuss your results

Go deeper with a personalized benchmark

Uncover strengths, spot blind spots, and chart a path to scalable startup collaboration.
note_stack
What we’ll do
  • 3-hour stakeholder workshop to analyze VCL unit and startup partenering activities
  • Up to 6 stakeholder interviews (conducted 
by GlassDollar) to deepen understanding and buy-in
  • Deep analysis of 6 dimensions and 26 evaluation criteria
  • Benchmark your results against 70+ global VCL
travel_explore
Your Results
  • Benchmark positioning against 70+ global programs
  • 18+ tailored recommendations across all maturity dimensions 
(3 per dimension)
  • 6 real-world case studies of how companies leveled up (tooling, team, process, impact)
mountain_flag
Your Impact
Venture Clienting success isn't just about running PoCs, it's about demonstrating strategic value.

This benchmark provides management with a clear, data-backed view of how the organization compares to peers, where gaps lie, and what’s needed to scale impact.

It equips leaders with the insights to align innovation efforts with corporate goals, justify budgets, and unlock cross-functional engagement from business units to procurement.
Download Report Insights

Impact Report

Not ready for a full Benchmark?

Start with our free Impact Report packed with data-driven insights and expert takeaways.
Download Report arrow_forward

Reach out

Guilherme Gonçalves
Innovation Manager
Hi, I'm Guilherme.
‍
I'm an Innovation Manager at GlassDollar. If you’re serious about transforming how your organization partners with startups, our benchmarking tool is your first step. It helps you identify your current strengths and uncover areas for improvement, all backed by insights from over 70 corporate innovation teams.
‍
Curious about how you compare? Want to discover best practices to level up your startup partnering strategy?
‍
Let’s connect. I’d be happy to share personalized insights and show you how to accelerate your innovation journey.